Media relations – truth be told is what we do best and the reason why many of our clients come to us in the first place. They’re looking for the credibility and exposure that comes with that well-placed article or news segment
By collaborating with clients to understand their goals and aligning their expectations to what we are likely to achieve, we build media relations campaigns that move the needle. We consistently deliver innovative, value-driven campaigns that ensure our clients are getting the most for their investments.
Our strategic, relationship-based approach allows us to direct the public dialogue, mobilize support and craft alliances, influence decision-makers and achieve policy change.
We’re highly focused on compelling, original messaging through a broad range of tactical tools and communications channels. We work at the local, regional, national and international levels developing effective strategic public affairs campaigns for a variety of clients. We are highly motivated, determined and have a strong will to succeed-and we do.
A crisis is most always unexpected and requires a case-by-case assessment in order to determine the best approach to dealing with it.
However, one thing is certain: Time is of the essence and having a roadmap in place that outlines how your company will communicate with media during and after the crisis is the #1 key to surviving it.
Abel & Fernandes works closely alongside our clients to ensure a plan is in place and whether we act as a direct spokesperson or assist behind the scenes; we use persistent, tactful and timely messaging to ensure the situation is diffused and that our clients’ reputation remains intact.
Social Media and Community Management
Over the last several years, social media has become an ever-larger part of many organizations communications plans.
We help our clients, big and small, set up outposts in the social media landscape that help them interact directly and efficiently with their core constituencies.
From developing social media strategy to creating engaging content to managing and monitoring social media activity, Abel & Fernandes works to create social media programs that help our clients extend their brand into increasingly important social media spheres.
We devise social media strategies for our clients that make a statement and drastically increase their visibility and footprint on the web. Our social media campaigns link each of our clients directly to a targeted demographic, reaching existing customers and identifying new ones.
Product Launches & Event Management
Through years of experience successfully opening and re-launching brands, we know what it takes to put a new brand or product on the map and how to make sure an existing one feels “new” again.
Traditional media relations, social media/influencer outreach, and viral marketing are just a few of the important components of a strategic PR plan.
Abel & Fernandes believes an A-list event or conference is an integral part of any successful campaign that can build buzz for a new brand or breathe new life into one that is over a century old.
For the client to win the confidence and support of its publics, it is essential for its management team to acquire knowledge and skills that will improve employees performance, increase organizational performance and ultimately give the organization an edge over its competition.
We organize training for your team, to equip them with the necessary tools and attitudes with which to win the confidence and support of their publics and stakeholders.
We also give media training to enable select persons to manage and respond to the media.