International trade, particularly intra-African trade, will have significant implications on the manufacturing sectors across East African economies. The free trade agreements between members of the East African Community (EAC) has caused a multiplier effect on manufacturing across the region.

Manufacturers using resellers or distributors to sell their products rely on a marketing strategy.  If manufacturers are to stay relevant they need to be mindful of the changes taking place around them.

We can provide you with a market specific strategy that is sensitive to how buyers process information, manage through resistance and track with your point of view.