A cheap workforce, an abundance of raw materials and low-cost agricultural products, means many African countries are well placed to replace south-east Asia as the most attractive, and cost-effective, region in which to create goods.

International trade, particularly intra-African trade, will have significant implications on the manufacturing sectors across East African economies. The free trade agreements between members of the East African Community (EAC) has caused a multiplier effect on manufacturing across the region.


Manufacturers using resellers or distributors to sell their products rely on a marketing strategy.  If manufacturers are to stay relevant they need to be mindful of the changes taking place around them.


We can provide you with a market specific strategy that is sensitive to how buyers process information, manage through resistance and track with your point of view.